Berkley Flicker Shad - Blue Smelt

Fish with a lure designed by pros and tournament tested to Catch More Fish with the Berkley Flicker Shad. This fishing bait features a unique body design and weight transfer for bullet-like casts. With a size, profile and dive depth to imitate real baitfish, the Berkley Flicker Shad attracts strikes from bass and other game fish. Available in a variety of premium colors to help you match the hatch with a realistic shad profile, it's irresistible to predatory fish.

Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag - resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank tested ensuring this proven all-purpose trolling bait works right out of the package.

Berkley Jointed Flicker Shad

The Flicker Minnow body design - in combination with its impressive dive curve - get you to the fish quicker.

Berkley Flicker Minnow

Berkley Flicker Shad Pro Slick - LOTWSHQ

The Berkley Flicker Shad has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish have been flipped in the boat while trolling than any other shad bait on the market.

Berkley Flicker Shad 7 Firetail Red Tail

Berkley FFSH5M-BLUSM Flicker Shad Blue Smelt 3/16 oz

Flicker Shad Blue Smelt 3/16 oz

Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag - resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank tested ensuring this proven all-purpose trolling bait works right out of the package.

Berkley Jointed Flicker Shad

The Berkley Flicker Shad has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish have been flipped in the boat while trolling than any other shad bait on the market.

Berkley Flicker Shad 7 Firetail MF Black Cougar

Berkley Flicker Shad

Berkley FFSH7J-BLUSM Flicker Shad Jointed Blue Smelt 1/3 oz

Flicker Shad Jointed Blue Smelt 1/3 oz

Berkley Flicker Shad Pro Slick - LOTWSHQ

The Berkley Flicker Shad has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish have been flipped in the boat while trolling than any other shad bait on the market.

Berkley Flicker Shad Crankbaits - 7CM - RACY SHAD